The protection of your personal data is a matter of important concern to the Körber-Stiftung. We observe all legal provisions dealing with data protection and data safety.
In the following you will find information on what personal data we collect when you access our Internet site at koerber-stiftung.de (“website”) and use the services and functions contained therein, and how we use these data for what purposes. In addition, we inform you about the legal bases for the processing of your data and, insofar as the data are processed to pursue our legitimate interests, about these legitimate interests.
2 Data controller
The data controller responsible for the processing of your data through the website is the Körber-Stiftung, Kehrwieder 12, 20457 Hamburg, Germany, tel. 040 / 80 81 92 0, email@example.com (“Körber-Stiftung”, “we” or “us”).
3 References to laws in this Privacy Statement
On 25 May 2018, the European General Data Protection Regulation (“GDPR”) has entered into force, replacing the “Bundesdatenschutzgesetz”. For this reason we refer to the GDPR in this Privacy Statement. We thereby wish to provide the greatest possible transparency.
4 Contact with the competent data protection officer
You can reach our competent data protection officer at firstname.lastname@example.org.
5 Legal bases for data processing
In accordance with Art. 13 (1) lit. c) GDPR, we must also inform you about the purposes of the processing for which the personal data are intended as well as the legal basis for the processing. In addition to consent to be given, two different legal bases allow the processing of data through our website:
In accordance with Art. 6 (1) sentence 1 lit. b GDPR (and currently in accordance with sec. 28 para. 1 sentence 1 no. 1 BDSG), data processing is lawful if it is necessary for the performance of a contract to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contract.
In accordance with Art. 6 (1) sentence 1 lit. f GDPR (and currently in accordance with sec. 28 para. 1 sentence 1 no. 2 BDSG), data processing is also lawful if it is necessary for the purposes of the legitimate interests pursued by the controller or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require protection of personal data, in particular where the data subject is a child.
We refer in the following to these two legal bases in connection with the data processing concerned in each case.
6 Accessing our website
We collect and store the IP address assigned to your computer in order to transmit to your computer the contents of our website retrieved by you (e.g. texts, pictures, articles as well as files made available for downloading, etc.). For the purpose of communicating with our website, your full IP address is processed and stored only for the duration of your visit to our website and is subsequently deleted automatically. The legal basis for this is Art. 6 (1) lit. b GDPR (or, as the case may be, sec. 28 para. 1 sentence 1 no. 1 BDSG).
In addition, we collect and process information regarding the use of the website, for example the browser type being used as well as the date and time of access to the website. We process these data to optimise our website and offers and for market analysis purposes. The legal basis is Art. 6 (1) lit. f GDPR (or, as the case may be, sec. 28 para. 1 sentence 1 no. 2 BDSG). Our legitimate interest in this data processing exists in that we have a need to make available a website with a needs-based design, optimised to suit the terminal devices being used.
To ensure the fault-free operation of our web server and to guarantee server security, your anonymised IP address will be stored by our server provider, Hetzner Online GmbH, Industriestr. 25, 91710 Gunzenhausen, for the duration of 7 days. After the expiry of the 7-day period, the anonymised IP address is deleted automatically. The legal basis for this is Art. 6 (1) lit. f GDPR (or, as the case may be, sec. 28 para. 1 sentence 1 no. 2 BDSG).
We analyse the use of our website by analysing server logfiles. These statics are based on anonymised data.
7 Subscription to newsletters and other messages
On our website you can subscribe to our newsletter or other messages that we send by email regarding certain topics. For this, we store your name and your email address and use these data to send you by email the newsletter or, as the case may be, the messages desired by you. A prerequisite for the receipt of newsletters or other messages is your consent in accordance with Art. 6 (1) lit. a GDPR (or, as the case may be, in accordance with secs. 4a BDSG, 13 para. 2 TMG).
Your consent to receiving our newsletters or other messages by email is verified by us by means of the so-called double opt-in procedure. This means that we first ask, by email to the email address stated in the course of the subscription process, that you actively confirm your consent to receiving the newsletters or other messages, before we begin sending them. The information about the confirmation is used by us to document and, if need be, to prove your consent. You can at any time revoke your consent to the sending of newsletters or other messages and to the use of your personal data for those purposes, with effect for the future, without thereby incurring any costs other than the transmission costs in the amount of the basic tariffs. Any revocation of your consent will leave the lawfulness of processing on the basis of such consent unaffected.
On our website you can order books for payment as well as cost-free flyers. We are also planning to enable you to order brochures. The information provided by you when ordering books and brochures (e.g. your name, your address, your email address, personal remarks regarding the order as well as any payment data) is collected and used by us for your order in accordance with Art. 6 (1) lit. b GDPR (or, as the case may be, sec. 28 para. 1 sentence 1 no. 2 BDSG) to send you the books or the brochures in the manner requested by you. Please also note the information regarding the inclusion in our data processing programs (Section 14).
9 Interaction with social networks and services
On our website you can interact as described below with the following social networks and services operated by third parties: Facebook, Google Maps, Twitter, YouTube, Flickr, Instagram, Tumblr, Pinterest, FlippingBook, Issuu and Podigee. In the case of the networks Facebook and Twitter, the connection to the network is made only once you click on the proper link.
From that moment, data can be transmitted to the network concerned. The further services named above are used by us to incorporate content (such as videos and photos) into our website. As the contents are stored on the server of the provider concerned in each case, data can be transmitted to the provider concerned already from the moment in which you retrieve the contents from our website.
We have no influence on the data being collected or on the data processing operations, and we are neither responsible for this data processing nor the data controller within the meaning of the GDPR and of the BDSG. The full extent of the data collection, its legal basis, the purposes as well as the retention periods are also not known to us. Therefore the information provided here is not necessarily complete.
To our knowledge, the provider receives the information that you have accessed the subpage concerned on our website. In view of your visit to the website, your IP address, the date and time of the enquiry, the URL of the website from which the enquiry came, the language and version of your browser, your operating system and its interface, the cookie ID and your user name for the social network, if any, are transmitted. According to Facebook, that provider collects only an anonymised IP address in Germany.
To our knowledge, the provider stores these data in user profiles used by the provider for the purposes of advertising, market research and/or the needs-based design of its website. Such an analysis is made (also for users who are not logged in) in particular to display needs-based advertising and to inform other users of the social network about your activities on our website. You have a right to object against the creation of such user profiles. If you wish to exercise this right to object, please contact the provider concerned.
Further information about the purpose and scope of data usage can be found in the various providers’ privacy statements. You will also find further information there regarding your rights in this respect and the proper settings to protect your privacy.
Addresses of the various providers and URL with their privacy statements:
- Facebook Ireland Ltd. (for Facebook and Instagram), 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland; www.facebook.com/policy.php.
- Google Ireland Limited (for Youtube, Google Analytics, Google Tag Manager, Google Ads and Conversion-Tracking, Google Fonts, Google Maps), Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland; www.google.com/intl/de/policies/privacy/.
- Twitter, Inc., 1355 Market St, Suite 900, San Francisco, California 94103, USA; www.twitter.com/privacy.
- Flickr: Yahoo! EMEA Limited, 5-7 Point Village, North Wall Quay, Dublin 1, Ireland, policies.yahoo.com/ie/de/yahoo/privacy/index.htm.
- Tumblr, Inc., 35 East 21st St, Ground Floor, New York, NY 10010, USA, www.tumblr.com/policy/en/privacy.
- Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland, about.pinterest.com/de/privacy-policy.
- FlippingBook Ltd, 180, Strait Street Valletta, Malta, 1433, flippingbook.com/help/legal/privacy-policy-and-disclaimer.
- Issuu, Inc., 131 Lytton Ave, Palo Alto, CA 94301, USA, issuu.com/legal/privacy.
- Podigee UG, Am Walde 2, 56249 Herschbach, Deutschland, www.podigee.com/de/about/privacy/.
We process personal data for the purposes of online marketing, which may include in particular the marketing of advertising space or the display of advertising and other content (collectively referred to as “Content”) based on the potential interests of users and the measurement of their effectiveness.
For these purposes, so-called user profiles are created and stored in a file (so-called “cookie”) or similar procedure in which the relevant user information for the display of the aforementioned content is stored. This information may include, for example, content viewed, websites visited, online networks used, communication partners and technical information such as the browser used, computer system used and information on usage times. If users have consented to the collection of their sideline data, these can also be processed.
The IP addresses of the users are also stored. However, we use provided IP masking procedures (i.e. pseudonymisation by shortening the IP address) to ensure the protection of the user’s by using a pseudonym. In general, within the framework of the online marketing process, no clear user data (such as e-mail addresses or names) is secured, but pseudonyms. This means that we, as well as the providers of online marketing procedures, do not know the actual identity of the users, but only the information stored in their profiles.
The information in the profiles is usually stored in the cookies or similar memorizing procedures. These cookies can later, generally also on other websites that use the same online marketing technology, be read and analyzed for purposes of content display, as well as supplemented with other data and stored on the server of the online marketing technology provider.
Exceptionally, clear data can be assigned to the profiles. This is the case, for example, if the users are members of a social network whose online marketing technology we use and the network links the profiles of the users in the aforementioned data. Please note that users may enter into additional agreements with the social network providers or other service providers, e.g. by consenting as part of a registration process.
As a matter of principle, we only gain access to summarised information about the performance of our advertisements. However, within the framework of so-called conversion measurement, we can check which of our online marketing processes have led to a so-called conversion, i.e. to the conclusion of a contract with us. The conversion measurement is used alone for the performance analysis of our marketing activities.
Unless otherwise stated, we kindly ask you to consider that cookies used will be stored for a period of two years.
Facebook Pixel: With the help of the Facebook pixel, Facebook is on the one hand able to determine the visitors of our online services as a target group for the presentation of ads (so-called “Facebook ads”). Accordingly, we use Facebook pixels to display Facebook ads placed by us only to Facebook users and within the services of partners cooperating with Facebook (so-called “audience network”) who have shown an interest in our online services or who have certain characteristics (e.g. interests in certain topics or products that are determined on the basis of the websites visited) that we transmit to Facebook (so-called “custom audiences”). With the help of Facebook pixels, we also want to ensure that our Facebook ads correspond to the potential interest of users and do not appear annoying. The Facebook pixel also enables us to track the effectiveness of Facebook ads for statistical and market research purposes by showing whether users were referred to our website after clicking on a Facebook ad (known as “conversion tracking”).
Services and service providers being used:
Google Remarketing: This website uses the functions of Google Analytics Remarketing. The provider of these solutions is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
Google Remarketing analyzes your user patterns on our website (e.g., clicks on specific products), to allocate a certain advertising target groups to you and to subsequently display matching online offers to you when you visit other online offers (remarketing or retargeting).
Moreover, it is possible to link the advertising target groups generated with Google Remarketing to device encompassing functions of Google. This makes it possible to display interest-based customized advertising messages, depending on your prior usage and browsing patterns on a device (e.g., cell phone) in a manner tailored to you as well as on any of your devices (e.g., tablet or PC).
If you have a Google account, you have the option to object to personalized advertising under the following link: https://www.google.com/settings/ads/onweb/.
The use of these services occurs on the basis of your consent pursuant to Art. 6(1)(a) GDPR and § 25(1) TTDSG. You may revoke your consent at any time.
For further information and the pertinent data protection regulations, please consult the Data Privacy Policies of Google at: https://policies.google.com/technologies/ads?hl=en.
LinkedIn Insight Tag: This website uses the Insight tag from LinkedIn. This service is provided by LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland.
Data processing by LinkedIn Insight tag:
We use the LinkedIn Insight tag to obtain information about visitors to our website. Once a website visitor is registered with LinkedIn, we can analyze the key occupational data (e.g., career level, company size, country, location, industry, job title) of our website visitors to help us better target our site to the relevant audience. We can also use LinkedIn Insight tags to measure whether visitors to our websites make a purchase or perform other actions (conversion measurement). Conversion measurement can also be carried out across devices (e.g. from PC to tablet). LinkedIn Insight Tag also features a retargeting function that allows us to display targeted advertising to visitors to our website outside of the website. According to LinkedIn, no identification of the advertising addressee takes place.
LinkedIn itself also collects log files (URL, referrer URL, IP address, device and browser characteristics and time of access). The IP addresses are shortened or (if they are used to reach LinkedIn members across devices) hashed (pseudonymized). The direct identifiers of LinkedIn members are deleted by LinkedIn after seven days. The remaining pseudonymized data will then be deleted within 180 days.
If your approval (consent) has been obtained the use of the abovementioned service shall occur on the basis of Art. 6(1)(a) GDPR and § 25 TTDSG (German Telecommunications Act). Such consent may be revoked at any time. If your consent was not obtained, the use of the service will occur on the basis of Art. 6(1)(f) GDPR; the website operator has a legitimate interest in effective advertising promotions that include the utilization of social media.
Data transmission to the US is based on the Standard Contractual Clauses (SCC) of the European Commission. Details can be found here: https://www.linkedin.com/legal/l/dpa and https://www.linkedin.com/legal/l/eu-sccs.
Objection to the use of LinkedIn Insight Tag:
You can object to LinkedIn’s analysis of user behavior and targeted advertising at the following link: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.
In addition, LinkedIn members can control the use of their personal information for promotional purposes in the account settings. To prevent LinkedIn from linking information collected on our site to your LinkedIn account, you must log out of your LinkedIn account before you visit our site.
When you visit our website, we place so-called “cookies”. A cookie is a file containing certain user information that we read when you return to our website. Our cookies contain series of numbers and letters as a means of identifying (ID) the accessing computer.
We use transient cookies. Transient cookies (temporary cookies) are automatically deleted when you close your browser. This more specifically includes session cookies. They store a so-called session ID, which allows several enquiries from your browser to be attributed to the joint session. This makes it possible to recognise your terminal device when you return to the website. Transient cookies are deleted when you log out or close the browser.
In addition, we also use persistent or permanent cookies. These cookies are stored in your browser and remain there even after you end the browsing session. The cookies connect to the website as soon as it is opened the next time, and they serve the purpose of improving our website offer for you. In particular, they enable us to recognise whether our offer appeals to users enough for them to return regularly. This makes it possible for us to tailor our offer even more precisely to suit our users’ needs.
These transient and persistent cookies are used by us only to assure the performance / availability of the service desired by the user in accordance with Art. 6 (1) lit. f GDPR (or, as the case may be, sec. 28 para. 1 sentence 1 no. 2 BDSG). Our legitimate interest in the data processing is to optimise the website settings for the terminal device used by you and to customise the user interfaces and, in view of the persistent cookies, to improve our offer for you.
You can configure the browser settings as you wish and, for example, refuse to accept certain cookies, e.g. third-party cookies (see there), or refuse all cookies. You can at any time delete cookies yourself in the security settings of your browser or deactivate the cookie function in your Internet browser. It is not absolutely necessary for the navigation and functioning of the website to accept cookies. But we would like to advise you that you may then not be able to fully use all functions of this website. This especially concerns event announcements and book orders. To be able to use this function, you must accept cookies. Instructions regarding the admission, rejection, inspection and deletion of cookies can be found through the help function of your Internet browser.
The stored information is stored separately from any further data that you may provide to us. In particular, the data on the cookies are not merged with any other personal data such as, for example, the registration data for a particular event.
Consent with Usercentrics
This website uses the consent technology of Usercentrics to obtain your consent to the storage of certain cookies on your device or for the use of specific technologies, and to document the former in a data protection compliant manner. The party offering this technology is Usercentrics GmbH, Sendlinger Straße 7, 80331 München, Germany, website: https://usercentrics.com/ (hereinafter referred to as “Usercentrics”).
Whenever you visit our website, the following personal data will be transferred to Usercentrics:
- Your declaration(s) of consent or your revocation of your declaration(s) of consent
- Your IP address
- Information about your browser
- Information about your device
- The date and time you visited our website
Moreover, Usercentrics shall store a cookie in your browser to be able to allocate your declaration(s) of consent or any revocations of the former. The data that are recorded in this manner shall be stored until you ask us to eradicate them, delete the Usercentrics cookie or until the purpose for archiving the data no longer exists. This shall be without prejudice to any mandatory legal retention periods.
12 Third-party cookies
Some services used by us on our website, e.g. Infogram and Knightlab, use so-called third-party cookies for certain graphs.
Third-party cookies are cookies of third-party providers placed by other websites than the one you are currently visiting. These cookies are placed on our website, for example through the inclusion of services or display of pictures or other elements from third-party providers on our website.
As described above, you can change your browser settings so that the acceptance of third-party cookies will be refused.
13 Analysis of use
On our website, we analyse the use of our website for the purpose of optimising our website and market research in accordance with the following sections. The legal basis for this data processing is Sec. 15 para 3 German Telemedia Act (‘TMG’) resp. Art. 6 para 1 lit. f GDPR.
To this end, data for market research and optimisation purposes are collected and stored on this website. These data can be used to create pseudonymous user profiles. Cookies can be used to do this.
For these purposes, we also use the service Google Analytics. This is a service provided by Google Ireland Limited (“Google”), a company incorporated and operated under the laws of Ireland (registration number: 368047) with establishment at Gordon House, Barrow Street, Dublin 4, Ireland. In this process, three cookies are placed on your device (cf. section 11 above). The information generated by the cookies about your use of this website (including your abbreviated IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information on our behalf, to compile analyses of the activities on our website for us.
We store the data from Google Analytics for a period of 14 months. The maximum duration of the operation of the cookies is two years.
The IP address transmitted by your browser within the scope of Google Analytics will be shortened and not combined with other data at Google. You have the possibility to prevent the storage of cookies via the privacy settings of your browser. Further, you can prevent the collection of data generated by the cookie and related to your use of our website (including your IP address) by downloading and installing the browser plug-in available under the following link: http://tools.google.com/dlpage/gaoptout?hl=de. However, we would like to indicate that in this case you might not be able to use all the functions of this website to their full extent.
For further details, please see the ‘about Hotjar’ section of Hotjar’s support site.
If you wish to be entirely excluded from any data storage by Hotjar Ltd when you visit our websites, please follow this link.
The privacy statement of Hotjar Ltd is available at: www.hotjar.com/privacy.
14 Contact forms and inclusion in data processing programmes
We provide an email address on our website (email@example.com) which you can use to contact us. The data provided by you for this (e.g. name, address, telephone number, email address, etc.) are used by us for the purposes of the contact on the basis of Art. 6 (1) lit. a GDPR (secs. 4a BDSG, 13 para. 2 TMG).
We also use forms for you to register for our events or to provide our services to journalists. The data provided by you on the forms as well as any such data received by us from you by telephone are used to confirm your registration or, as the case may be, to carry out the event or perform the services, also on the basis of Art. 6 (1) lit. a GDPR (secs. 4a BDSG, 13 para. 2 TMG). The same applies to such data obtained by us in the course of registrations by telephone.
Additionally we collect the data of visitors who register for one of our events in a customer management system. In the customer management system, we also collect the data of journalists and authors who contact us in other ways (e.g. by email and/or telephone or in discussions at events) or whose contact data are publicly available. Likewise, we collect data here of the participants in the History Contest of the Federal President (Geschichtswettbewerb des Bundespräsidenten). Moreover, in a data processing software for publishing houses, we collect the data of persons who order our publications. These data are stored in order to facilitate the management of our relations with our visitors, the participants in contests, and other interested parties. The legal basis for this data processing is Art. 6 (1) lit. f GDPR (or, as the case may be, sec. 28 para. 1 sentence 1 no. 2 BDSG).
15 Transmission of data
To perform our services, including the despatch of books, flyers and brochures, we use contractually bound sister companies as well as outside undertakings and external service providers such as shipping providers. For these purposes we pass on data that we collect and use in connection with your use of this website, e.g. address data, for example in order to allow the shipment of books.
Information collected and used by us in connection with your use of this website may therefore also be processed by third parties under certain conditions, but only insofar as that is necessary for the purposes set out in this Privacy Statement or insofar as the third party acts as a service provider bound by instructions or as a contract data processor.
The parties mentioned in this clause, for example the shipping providers, are carefully selected and regularly checked by us in order to make sure that your privacy will be protected. They may use the data exclusively for the purposes specified by us. They are bound contractually to use your data exclusively in accordance with our instructions and in compliance with the applicable data protection laws.
Your personal data are disclosed to others only for the purpose of making available to you the website and the services offered through it. The legal basis is Art. 6 (1) sentence 1 lit. b GDPR (sec. 28 para. 1 sentence 1 no. 1, 2 BDSG). Our legitimate interest in passing on the data is to make available to you the services offered on our website.
16 Other usage of data
Your personal data will generally be processed or used in any further manner only insofar as that is allowed by a legal provision or you have consented to such data processing or use.
In case of further processing for purposes other than those which the data were originally collected for, we will inform you prior to further processing about these other purposes and will give you the further relevant information.
17 Data erasure
Generally we delete or anonymise your personal data as soon as they are no longer needed for the purposes for which we collected or used them on the basis of the statements above. Specific statements above regarding the retention or deletion of personal data remain unaffected.
Except where this Privacy Statement contains any other deviating provisions regarding the storage of data, the data collected by us will be stored as long as necessary for the purposes stated above which they were collected for.
18 Amendments of this Privacy Statement
The further development of the Internet and of our online offers can have an effect also on the handling of personal data. We therefore reserve the right to change this Privacy Statement in the future within the framework of applicable data protection laws and to adjust it to any changing data processing realities. For this reason we advise you to visit our website from time to time in order to take note of any updates of our Privacy Statement.
19 Right to information
You have the right at any time to obtain information about your personal data stored by us. If you wish to be informed about the personal data concerning you stored by us, or have any other questions regarding data protection, please write to us (Körber-Stiftung, Kehrwieder 12, 20457 Hamburg) or send us an email (firstname.lastname@example.org).
20 Further rights of the data subjects
In your capacity as data subject, you have the following further rights against us:
Right to rectification of inaccurate personal data concerning you in accordance with Art. 16 GDPR;
Right to the erasure (“right to be forgotten”) of the personal data concerning you without undue delay where one of the grounds set out in Art. 17 GDPR applies. These legal grounds apply, for example, if the personal data are no longer necessary in relation to the purposes for which they were collected / processed, if you withdraw your consent and there is no other legal ground for the processing, or if you object to the processing and there are no overriding grounds for the processing;
Right to restriction of processing in accordance with Art. 18 GDPR where one of the grounds set out in that provision applies. According to this provision, processing can be restricted if, for example, the processing is unlawful and you oppose the erasure of the personal data and instead request the restriction of their use, or if you object to processing pursuant to Art. 21 (1) GDPR pending the verification whether our legitimate grounds override yours;
Right in accordance with Art. 21 GDPR to object to the processing of personal data concerning you which is based on Art. 6 (1) lit. e or f GDPR; this applies also to profiling based on those provisions. We then no longer process these personal data unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms or for the establishment, exercise or defence of legal claims;
Right to data portability in accordance with Art. 20 GDPR. This means that you have the right to receive the data concerning you, which you have provided to us, in a structured, commonly used and machine-readable format, and the right to transmit those data to another controller, e.g. a service provider, provided the processing is based on consent or on a contract and is carried out by automated means.
21 Right to complain to the competent supervisory authority
You have the right at any time to complain to a supervisory authority, in particular a supervisory authority in the member state in which your place of residence or your place of work is located or the breach presumably occurred, if you believe that the processing of the personal data concerning you violates any provisions of the GDPR or the BDSG.
The following data protection authority is responsible for the Körber-Stiftung:
Der Hamburgische Beauftragte für Datenschutz und Informationsfreiheit
Kurt-Schumacher-Allee 4, 20097 Hamburg, Germany
Tel.: 040 / 428 54 – 4040, email: email@example.com
Date of this Privacy Statement: 4 February 2021